A complete introduction to Audience for the new Eduqas WJEC spec. Students can use this a reference ‘bible’ to return to each time they decode a text, whatever media form it is. Detailed information for students on the key analytical areas of: Understanding audiences Audience categories Targeting & addressing audiences Construction of audiences Audience positioning Audience responses Interactive audiences Special attention given to three key areas: Gender, Ethnicity, and Issues & Events. Also includes an overview of key theorists: Psychographic - Young & Rubicam Reception theory - Stuart Hall Hypodermic syringe model - Albert Bandura

A complete introduction to Representation for the new Eduqas WJEC spec. Students can use this a reference ‘bible’ to return to each time they decode a text, whatever media form it is. Detailed information for students on the key analytical areas of: Encoding & Decoding Stereotypes Construction Mediation Context & Purpose Self-representation Special attention given to three key areas: Gender, Ethnicity, and Issues & Events. Also includes an overview of key theorists: Representation - Stuart Hall Digital Media - David Gauntlett Trinity Syndrome - Tasha Robinson

A full powerpoint lesson introducing students to the Film industry including critical approaches and theories (with a focus on Industry and Audience).

A complete introduction to Media Language for the new Eduqas /WJEC spec. Students can use this a reference ‘bible’ to return to each time they decode a text, whatever media form it is. Detailed information for students on the key analytical areas of: 1. Technical codes 2. Audio codes 3. Visual codes 4. Language & Mode of Address 5. Genre 6. Narrative Also includes an overview of key theorists: * Semiotics - Roland Barthes * Genre Theory - Steve Neale * Narrative Theory - Tzvetan Todorov

An introduction to the analysis of Vogue magazine, focusing on: Media Language (Terminology) Analysis of the contents page Representation in the ‘Vogue Money Q&A’ article A section on the context of the 1960s readership Advertising in the magazine, focusing on the Revlon & Imperial Leather adverts Audience (Young & Rubicon and Stuart Hall)

A powerpoint lesson introducing students to the music video format - this can be used either for analysis or for production and is suitable for both GCSE and A Level.